According to a recent study by Nexus Collections, reusable bags are the most effective way to promote your brand at a conference or event. Twenty-three percent of respondents selected conference bags as the promotional item that created the biggest exposure.
Longevity may have a lot to do with it: by investing in reusable bags as tradeshow giveaways, you gain loads of exposure at the event—not to mention the residual effect by the bags’ reuse after the conference is over. Your logo or message on a custom printed reusable bag is akin to a walking billboard, providing impressions every time it’s used.
Pens, conference notepads and lanyards followed on the rankings. Like printed reusable bags, pens and notepads are used long after the show is over. The key? Taking the time to find a good pen to pout your message on. Promotional writing instruments are not created equal. We all have a “go-to” pen in our desk drawer—make sure it’s the one with YOUR logo on it. Funman Promotions, our promotional products division, can help!
What ranked among the lowest for branding efforts at trade shows? Not surprisingly, they were the less tangible opportunities. Sponsorships of educational sessions, programs and catering events held the bottom three spots, with 7%, 6% and 4% of respondents citing them, with advertising and posters ranking only slightly higher.
