Remember CVS/pharmacy’s GreenBagTag program that we discussed late last year? Well, CVS is once again making do-gooder headlines with this campaign.
Today the chain announced its support of World Wildlife Fund (WWF) in conjunction with the GreenBagTag program launched last fall. Starting on April 1st, for one year, CVS/pharmacy will donate 5 cents to World Wildlife Fund for every GreenBagTag sold to help protect the future of nature around the world.
Available in stores for 99 cents, GreenBagTag is a small, leaf-shaped tag made with 100 percent recycled and renewable materials. Whether they are using reusable bags or simply carrying out their items, customers who choose not to use the plastic bags benefit by having their tag scanned. On every fourth scan, GreenBagTag cardholders receive $1.00 Extra Buck on the bottom of their receipt which can be spent on nearly anything in the store.
CVS reports that over the first six months alone, shoppers have embraced the GreenBagTag program and have scanned their cards about 4 million times to date – earning $1 million in Extra Bucks. The company has committed to donating a minimum of one hundred thousand dollars and a maximum of one hundred twenty-five thousand dollars to WWF from April 1, 2010 through March 31, 2011.
