There are a lot of options out there for marketing your business. From classic advertising to social media marketing, each option brings something different to the table. Is there one avenue you can take that will always be effective? Of course, it’s impossible to say. But there is one that we highly recommend you look into, regardless of your industry: promotional products. As a company that specializes in promotional products, we see firsthand how impactful and effective these products can be! But don’t just listen to us, here are some statistics that showcase the effectiveness of promotional products!
89% of consumers have received a promotional product of some kind within the last 6 months, and studies have shown that promotional products are ranked higher by consumers than television and internet advertising. This is huge! It means that not only are customers used to seeing brands on everyday items, they like this factor too!
53% of consumers use these promotional products weekly. For a product like a tote bag, this means that the company branded on that bag gains a lot of reach. Each place that person brings the bag to is a new opportunity for people to see your brand and hear about it from an actual client. Ensuring that the tote bag is of high quality is another way to indirectly showcase your company’s strong reputation and quality as well!
88% of consumers recall the advertiser on a promotional product. This is another way of saying that promotional products actually work! They foster strong brand recognition and knowledge among a wide range of people. On top of that, 80% then researched the brand after that. It results in action by the consumer and drives traffic to your website! 83% of consumers were more likely to do business with the brand as well.
These are incredible numbers that show how effective promotional products can be for marketing. At Bulletin Brands, we have high-quality items that are easily customizable to fit your brand. Finding the perfect promotional item for your next marketing campaign has never been easier!
