College recruitment is all about building connections and creating memorable experiences that stick with prospective students long after they leave an event or campus tour. The right promotional products can do just that! From custom promotional bags to other functional and stylish items, these products serve as lasting reminders of your institution’s brand and values. Here are some fantastic custom product ideas for college recruitment professionals to make the most of every encounter.
1. Custom Bags: Essential and Eye-Catching
Custom promotional bags are a top choice for college recruitment because of their practicality and visibility. Here are a few types that are sure to impress:
- Tote Bags: Ideal for carrying brochures, campus maps, and other materials from open houses or fairs. You can design these with your school’s logo and colors, helping students keep everything organized while showcasing school spirit.
- Drawstring Bags: Lightweight, budget-friendly, and easy to distribute, these bags work well for events like college fairs or campus tours. They’re a favorite among students for their easy use, and they serve as a walking advertisement for your institution.
- Backpacks: A higher-end option, custom backpacks are perfect giveaways for high-value prospects. These can be offered during on-campus events or mailed to accepted students as part of an enrollment welcome package!
2. Custom Water Bottles: Promote Sustainability and Hydration
Reusable water bottles are not only trendy but also promote sustainability—an important value for many of today’s students. Choose bottles with attractive designs, school colors, and inspirational quotes or campus slogans. Offering custom water bottles as giveaways or “welcome to campus” gifts encourages students to stay hydrated while also reducing single-use plastic waste.
3. Tech Accessories: A Modern Must-Have
Since prospective students and their families are often on their phones and devices during tours and events, tech accessories make a fantastic and functional gift. Some ideas include:
- Portable Chargers: Essential for students who rely on their devices for navigation and communication. A branded portable charger with your school’s logo will definitely come in handy.
- Laptop and Tablet Sleeves: Almost every student uses their laptop or tablet for classes nowadays, and having a high-quality protective sleeve with your school’s logo or colors on it can be a practical way to stay top of mind for these recruits.
- USB Drives: Though simple, USB drives are useful for sharing application materials, videos, or presentations, allowing students to revisit important information after their campus tour.
4. Apparel: Wearable Spirit
Nothing fosters school pride like apparel featuring your school’s branding! Apparel can be especially impactful when gifted to accepted students or high-interest prospects.
- T-Shirts and Hoodies: Custom t-shirts and hoodies are classic options that students are likely to wear, spreading your school’s brand wherever they go. Consider designing exclusive shirts for special events like orientation or “Admitted Students Day.”
- Hats and Beanies: Branded caps and beanies are stylish and useful for all seasons, and they’re easy to give out at outdoor events or as part of an admission packet!
5. Wellness and Comfort Items: Show You Care
Items that support wellness and comfort can help communicate that your college cares about students’ well-being. Here are a few items that students will appreciate:
- Hand Sanitizer, Lip Balm, Blankets, Picture Frames, Compact Mirrors, and Candles. Shop all of these products here.
7. Some More Ideas from The Bulletin Brands Team
Our team members had a few more ideas of great items for college recruitment events. Here are some of our other favorites that we haven’t yet mentioned!
- Auto Vent Phone Holder, VIP Phone Wallet, Bottle Opener Key Ring, Highlighters, Lanyards, Sunglasses, and Custom Pouches!
Making a Memorable Impact
Choosing the right custom products is more than just branding—it’s about showing prospective students and families that your institution values them. Whether it’s a practical tech accessory, a cozy hoodie, or thoughtfully designed promotional bags, the right promotional product can help tell your school’s story and create a meaningful connection!
Our team is standing by to help you bring your project to live for your next recruiting event. Reach out to us today! We can help you achieve your goals with custom promotional products that your audience will use and love.
