According to a recent study by Nexus Collections, reusable bags are the most effective way to promote your brand at a conference or event. Twenty-three percent of respondents selected conference bags as the promotional item that created the biggest exposure.
Longevity may have a lot to do with it: by investing in reusable bags as tradeshow giveaways, you gain loads of exposure at the event—not to mention the residual effect by the bags’ reuse after the conference is over. Your logo or message on a custom printed reusable bag is akin to a walking billboard, providing impressions every time it’s used.