In September, Promotional Products Association International completed a study of more than 1,000 consumers to provide insight into the behaviors of the recipients of the custom reusable bags, custom water bottles, and other promotional items that you buy from a company like us. Well, we hope it’s us. But we digress…
The study found a year-over-year increase of the overall advertising reach of promotional products (hint: It’s higher than any other form of advertising that provides daily exposure!). Five in 10 consumers polled stated they encounter promotional products “most of the time or at all times per day”. Need more insight into turning your custom reusable bags project into money well spent? Consider the top 8 reasons why the people surveyed hang onto promotional products: Continue reading