Last week, Team Bulletin Bag made our annual pilgrimage to the industry’s largest trade show in Las Vegas. We were on the lookout for new products that our clients (you!) would like. Whether it’s meant to keep your food cold, organize your groceries, tote your bottles, or wrap the perfect gift, we saw it all!
So what’s new and trendy in 2016? The focus is on high-quality bags with an even higher perceived value. Finishes like reflective accents and tough Velcro are combining with nicer materials like cotton and polyester. Bottle totes continue to be popular, with innovations like zippered back closures, removable dividers, and cooling compartments.
Bags made from textiles like cotton, jute, and PET are more popular than ever. Polyesters with a tweedy/heathered texture are everywhere (like on our newest lunch tote!)
When a custom bag is presented to the recipient, it is likely to get used when it’s
- Durable
- Useful
- Functional
This year, the cornerstone of successful reusable bag marketing campaigns, more than ever, will involve custom bags that check off ALL three boxes.
In the coming month, we’ll be evaluating our top bags from the show. We study the costs, look at the printing, and test out each bag ourselves. Stay tuned to find out what bags made the cut and onto our site!